Fair Future Launches Anti-Tobacco Poster to Raise Awareness on Passive Smoke Risks
A Campaign to Educate Rural Villages on the Deadly Impact of Secondhand Smoke
Fair Future’s new poster warns about the dangers of passive smoking in ultra-rural communities.
A poster that saves lives: Fair Future launches campaign against second-hand smoke | After weeks of hard work, Fair Future and Kawan Baik have completed their first tobacco prevention poster. This design is not just a visual; it serves as a statement, a warning, and a call to action.
The poster is part of a comprehensive strategy developed over several weeks to support four major new public health campaigns. It draws attention to the daily reality of remote rural villages in Indonesia, where smoking is widespread. In these communities, smokers inadvertently put their lives and the lives of those around them at risk: children, pregnant women, and families who never consented to breathing harmful smoke.
Second-hand smoke kills 1.2 million innocent people each year.
Second-hand smoke is a major public health crisis, not just an individual risk. Globally, it kills 1.2 million non-smokers each year due to exposure to tobacco. However, in regions like Indonesia, the harmful effects of smoking are largely masked by misinformation and lack of public awareness.
Tobacco is deeply embedded in Indonesian society, with Indonesia being one of the world’s largest tobacco consumers. In Indonesia, approximately 34% of the population smokes, totalling around 61.4 million individuals. Among these smokers, 63% are men and 5% are women. This places Indonesia third globally in terms of the highest number of smokers.
Unfortunately, there are no regulations in place to safeguard non-smokers. Public health education and mass awareness campaigns are lacking, leaving vulnerable individuals without government protection from daily exposure to this harmful substance. Consequently, millions of children, pregnant women, and non-smoking adults are compelled to inhale harmful air without any legal protection. While numerous countries have implemented stringent bans on smoking in public areas, Indonesia is still among the few places where indoor smoking—in restaurants, offices, and even near children—is commonly accepted and remains unregulated
That is why Fair Future and Kawan Baik are launching a major prevention campaign in March 2025 as a key part of our Primary Medical Care programme. This initiative will be implemented in all regions where we operate, focusing on schools, homes and public spaces in the most isolated communities.
A poster that travels between homes
Education must be accessible to people in their communities. To achieve this, we will distribute this poster widely and print it on durable fabric for greater reach. This will allow us to take the message from house to house and village to village, reaching ultra-rural areas where conventional health messages often fail to penetrate.
We invite all interested people to join this movement to share, distribute and collaborate with us. Whether you are an individual, an organization or a community committed to reducing tobacco use, let us join forces to create change, starting here in Indonesia, one of the largest tobacco consumers in the world.
This campaign is ongoing and will continue for as long as needed. This is not a short-term initiative but rather a long-term effort. We are committed to continuing until awareness turns into action, and that action leads to the protection of the millions of people forced to breathe harmful substances involuntarily.
Get involved. Spread the word. Advocate for clean air.
Today, February, the 13th, 2025 – Alex Wettstein
List of Related Organizations with Hyperlinks
- World Health Organization (WHO) – WHO leads global efforts to reduce tobacco use and prevent secondhand smoke exposure.
- Action on Smoking and Health (ASH) – Advocates for tobacco control policies to protect public health.
- Campaign for Tobacco-Free Kids – Dedicated to reducing tobacco use among children and advocating for stronger tobacco control laws.
- The Union Against Tuberculosis and Lung Disease – Focuses on lung health and tobacco control in developing countries.
- Vital Strategies – Implements large-scale public health campaigns, including anti-tobacco initiatives.
- The Tobacco-Free Generation – Aims to create a generation free from tobacco addiction through education and policy reform.
- Fair Future Foundation – Fair Future fights tobacco use in ultra-rural communities through its Primary Medical Care program.
